June 18, 2008
The Most Personalized Experience In Chocolate: Consumers Now Can Put Their Face On My M&M'S® Chocolate Candies
From Birthdays to Weddings to Birth Announcements, MY M&M'S® Faces Make Any Moment Picture Perfect
HACKETTSTOWN, N.J. (June 18, 2008) - Mars Direct Inc., a division of Mars Snackfood US, announced the launch of MY M&M'S® Faces – a new innovation in personalization, which allows consumers to put their favorite faces on M&M'S® Chocolate Candies. Available exclusively online at mymms.com, consumers can upload photo portraits of loved ones and combine these images with two to three custom messages on M&M'S® to create a powerful and personalized story-telling experience for birthdays, birth announcements, weddings and more.
From personalized TV programming to music, "make it yourself" content has been named one of most significant consumer trends of 2008 according to Trendwatching.com. Mars Direct, Inc., has been leading the way in chocolate personalization, and now it is driving this trend even further with the introduction of MY M&M'S® Faces.
"With the launch of MY M&M'S® Faces, we're taking the personalization trend a step further and making an even more meaningful connection with customers," said Jim Cass, vice president and general manager, Mars Direct. "MY M&M'S® Faces, together with customized messages, gives consumers the opportunity to create truly unique, highly personable moments."
Put Your Favorite Face on Your Favorite Chocolate Candy
Ordering is quick and easy. Visit mymms.com, choose up to three of 22 M&M'S® colors, upload your photo portrait, then simply type in your personalized message and select from a variety of packaging options. An online cropping tool allows consumers to zoom in on their photos to select the faces they wish to print on M&M'S®. A preview will then display what each face will look like on the chocolate candies. Once ordered, MY M&M'S® Faces will be delivered right to your doorstep.
MY M&M'S® Faces Products
MY M&M'S® Faces and messages can be ordered online at www.mymms.com or by calling 888-696-6788 (MY M&M'S). They are available in 7-ounce bags at $14.95 per bag (minimum order: 3 bags); a 5- or 10-pound bulk box for $162.50 or $312.50, respectively; or a variety of 1.6- to 1.75-ounce party favors (minimum order: 20 bags), priced at $4.99 - $6.19 per bag, based on variety. It's a fun way to share your story in a brand new way, and you won't believe the reaction you'll get from loved ones.
About MY M&M'S®:
MY M&M'S® is the personalized brand extension of M&M'S® Chocolate Candies, which is owned by Mars, Incorporated, one of the world's leading food manufacturers. The personalized printing option officially launched in 2005. MY M&M'S® are available in 22 different colors. Seventeen colors can be customized with Faces and personal messages in a variety of fonts. MY M&M'S® can be ordered online at www.mymms.com or by calling 888-696-6788. Custom-printed MY M&M'S® are $11.99 per 7-ounce bag (minimum order: 3 bags). Favors are also available.
About Mars Snackfood US:
Mars Snackfood US is the United States snack operations of Mars North America. With more than $7 billion in annual sales in the U.S., Mars North America includes food, snack and pet care segments, which are a symbol of excellence for quality brands. Headquartered in Hackettstown, New Jersey, Mars North America employs more than 12,000 associates in the United States, with 54 facilities nationwide. Mars Snackfood US includes some of the world's favorite brands such as DOVE® Chocolate Brand, M&M'S® Brand, MILKY WAY® Brand, SKITTLES® Brand, SNICKERS® Brand, STARBURST® Brand, 3 MUSKETEERS® Brand, TWIX® Brand and more. Additional popular brands in the petcare and food segments for Mars North America include UNCLE BEN'S® Brand, PEDIGREE® Brand Food for Dogs, and WHISKAS® Brand Food for Cats. Please visit mars.com.