M&M'S® News
July 25, 2008
NASCAR® Driver Kyle Busch scores another first – his face on M&M'S® chocolate candies
New MY M&M'S® Kyle Busch Blend Features Buschs Face, Autograph, Number and Encouraging Message; Promotion Will Support Kyle Busch Foundation
HACKETTSTOWN, N.J. (July 25, 2008) — Mars Direct Inc., a division of Mars Snackfood US, announced today a new blend of MY M&M'S® Chocolate Candies featuring Kyle Busch, NASCAR'S hottest young driver for the No. 18 M&M'S Racing team of the NASCAR® Sprint Cup Series.
The new MY M&M'S® Kyle Busch Blend features yellow, brown, red and white M&M'S®, the signature colors of M&M'S® Racing. The chocolate candies are printed with Kyle's face, autograph, car number (#18) and an encouraging message ("Go Kyle!"). Busch fans can race to purchase their Kyle Busch Blend exclusively online at www.mymms.com/racing.
Kyle Busch, the driver of the No. 18 M&M'S® Toyota, is a familiar sight in victory lane this season. With seven Sprint Cup Series wins under his belt, plus 10 top-five finishes, Busch and the M&M'S® Racing Team have held the number one spot in points for the NASCAR® Sprint Cup Series for the majority of this season.
"Kyle Busch is having an unbelievable season and is clearly one of NASCAR'S® hottest young drivers," said Jim Cass, vice president and general manager, Mars Direct. "The MY M&M'S® Kyle Busch Blend allows all NASCAR® fans to celebrate Kyle's great races in a fun and tasty way."
In support of Busch's charity, MY M&M'S® will donate $5,000 to the Kyle Busch Foundation, whose mission is to assist children's homes that foster a safe environment for children to live, learn and challenge themselves as well as provide assistance for day-to-day needs.
"It's been a great season with this whole M&M'S Team," said Kyle Busch. "It's pretty cool to have my own blend of M&M'S and to be able to share these with our fans. Now, all these fans have another way to help cheer us on as we get closer to the Chase and hopefully closer to a championship."
Sharing your Racing Knowledge
Aside from purchasing the new MY M&M'S® Kyle Busch Blend, fans can also share well wishes and words of wisdom with Kyle by posting them to www.mymms.com/racing. Each week, select fan's words of wisdom will be highlighted on the site.
Ordering Kyle's Blend M&M's
MY Team M&M'S® can be ordered online at www.mymms.com/racing or by calling 888-696-6788 (MY M&M'S®). They are available in 7-ounce bags (minimum order: 3 bags) for $12.99 per bag, in a classic red candy dispenser for $59.99 (with 3 bags), or in a 5-pound bulk box priced at $140.
About MY M&M'S®:
MY M&M'S® is the personalized brand extension of M&M'S® Chocolate Candies, which is owned by Mars, Incorporated, one of the world's leading food manufacturers. The personalized printing option officially launched in 2005. MY M&M'S® are available in 22 different colors. Seventeen colors can be customized with personal message in a variety of fonts. MY M&M'S® can be ordered online at www.mymms.com or by calling 888-696-6788.
About Mars Snackfood US:
Mars Snackfood US is the United States snack operations of Mars North America. With more than $7 billion in annual sales in the United States, Mars North America includes food, snack and pet care segments, which are a symbol of excellence for quality brands. Headquartered in Mount Olive, N.J., Mars North America employs more than 12,000 associates in the United States, with 54 facilities nationwide. Mars Snackfood US, headquartered in Hackettstown, N.J., includes some of the world's favorite brands such as DOVE® Brand Chocolate, M&M'S® Brand, MILKY WAY® Brand, SKITTLES® Brand, SNICKERS® Brand, STARBURST® Brand, 3 MUSKETEERS® Brand, TWIX® Brand and more. Additional popular brands in the petcare and food segments for Mars North America include UNCLE BEN'S® Brand, PEDIGREE® Brand Food for Dogs, and WHISKAS® Brand Food for Cats. Please visit www.mars.com
About the Kyle Busch Foundation:
The Kyle Busch Foundation is dedicated to providing essential tools for less fortunate children throughout the country. We want to help organizations that foster an environment of a safe place to stay, the opportunity to explore, and the supportive environment for learning as well as other vital needs for all children. Please visit www.kylebuschfoundation.org for more information.
